At seven o'clock in the evening on December 1, 2022, Pantone officially released the representative color of 2023 - "PANTONE 18-1750 Viva Magenta", Viva means long live, Magenta means magenta, it is a kind of color between red and pink Among the colors, Laurie Pressman, vice president of the Pantone Research Institute, interprets the implication of the popular color of 2023 as "Viva Magenta is a brave red that is full of energy and inspires happiness and optimism"; Boundless tones, full of boldness, wisdom and inclusive spirit.
As the world's authoritative color organization, PANTONE, the color selection background is undoubtedly based on the global environment, inflation, climate change issues, military conflicts in local areas, and the new crown epidemic that has lasted for three years, but people are still full of hope for the future.
"Viva Magenta" magenta, between red and purple, is a magenta color full of vitality, enthusiasm, courage and inspiration. It is also considered to be the most suitable for the current post-epidemic era, giving people hope and showing new power. It is a bold, intelligent and all-encompassing color!
As virtual worlds become a more important part of our everyday lives, Pantone wants to draw inspiration from nature in the real world. Access to color in the real world will help us reconnect with our raw matter and lift our spirits, helping us find our inner strength. The range of colors therefore focuses on the family of reds, inspired by carmine (derived from the cochineal insect), one of the most precious dyes in the family of natural dyes and the most intense and brightest known in the world one.
Therefore, Laurie Pressma, vice president of Pantone, said that at the moment when the concept of metaverse is hot, people continue to create and explore virtual worlds. Viva Magenta, with strong and full colors, can help the public to boldly explore the virtual world with a powerful force of nature.
Pantone showcases the uniqueness of Viva Magenta with a series of extended material designs. Whether it is used in clothing or product packaging, it is very public, conveying a confident and brave visual effect.
As the most well-known color agency, PANTONE releases one or two annual colors every year, and almost all design-related industries, such as space design, home furnishing industry, clothing, fashion makeup and technology industries, will take advantage of this opportunity to apply it.
Viva Magent is also a joyful, optimistic and fearless color in design, which can push the design to create more positive works. The representative color of 2023 "Viva Magenta" hopes to evoke the power of nature and inspire people's spirit of wanting to escape the frame through magenta, which is full of vitality and resilience, and inspiring and boundless tones, and to regain inner self in this chaotic moment strength. Provide courage and hope for us to overcome the epidemic and start a new life. They all really gave us the courage to move forward and embrace this new vision.
This is a vibrant and vibrant color.
It is a red color derived from nature,
Express a new powerful signal.
It is also a pulsating color, implying bravery and fearlessness,
Its exuberant vitality can add joy and energy to joy and optimism,
Write and tell brand new stories.
