June 14, 2023
Endless Fantasy -- A/W 24/25 Sportswear Thematic Trend
Theme Drive Analysis With the continuous emergence of new technologies, the innovation in science and technology is driving the progress of human society. The arrival of the artificial intelligence era will bring about disruptive changes to both daily life and industry. Nevertheless, people still hold a positive and optimistic attitude towards the future, actively embracing technology and expecting it to bring more convenience and improve the quality of life. Furthermore, the fashion industry is gradually transitioning into the era of intelligence, emphasizing the design concept that integrates technological innovation. Against this backdrop, this season will also focus on functionality, high-performance sustainability, and creativity. Inspiration Events The first AI Fashion Week (AIFW), hosted by Maison Meta, successfully concluded on April 20 and 21. Over 400 designers from around the world participated in the competition, and they were required to use popular artificial intelligence software such as Midjourney to create virtual fashion designs consisting of 15 to 30 outfits. The arrival of the digital and virtual age has blurred the boundaries between the internet and reality, and fashion, as a reflection of the evolution of the times, is inevitably moving towards digitization. Material Inspiration 1: The Jacquemus X NIKE collaboration clothing, created by artist Marco Simonetti, has caused a sensation. The main theme colors are durable and sophisticated earth tones, white, and camel, symbolizing the snowy white and southern French vacation atmosphere, presenting a relaxed and beautiful skiing atmosphere, perfectly combining Nike's sports attributes with Jacquemus's casual fashion sense. 2: Designer mattias_gollin has reimagined the collaboration between Moncler and Adidas Originals. "Fluffiness" and "color blocks" are the keywords of this series of products, combining sustainability and innovation to discover extraordinary imagination. Inspiration Events Moncler Genius has launched a bold and futuristic series of down jackets under the autumn/winter collaboration project called "THE ART OF GENIUS". The collection features several creative geniuses from the fashion industry and promises to deliver a new sensory and visual feast. The AI-rendered lookbook images are the first of their kind, and the brand aims to transform its collaborative approach into a platform for joint creation. They are pushing the boundaries of possibilities in the cross-disciplinary fields of art, design, entertainment, music, sports and culture. Theme Styles Under the theme of Endless Fantasy, there are four stories: Fantasy Community, Super Space Station, Space Guardians, and Quantum Era. The fashion industry is gradually transitioning to the age of intelligence, and the design concept that integrates technology and innovation is driving a revolution in fashion design. In the context of fashion technology, the application of intelligent technology is making cloth...
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