Sport boom is still the focus in 2024. With the rise of Generation Z, new sports have been developed into communities. Multi-purpose sportswear will become a trend. Popular elements team up with active performance to update the traditional sportswear, Infuenced by the concept of Carbon Neutrality, this report introduces the following directions for sporty knits in S/S 2024.
Developing Background: Gone are the days of sporting goods at the expense of the environment. Innovation combined with environmental sustainability and performance is becoming a new drive for sustainable growth of top sports goods.
Technology:1.Reduce CO2 emission during design, material selection, product cycle, packaging and transportation.
2.Natural materials are now taking the place of synthetic fibers and chemical additives.
3.Actively throw into the development of new environmental protecting technologies such as carbon capturing and the recycling of post-consumer waste.
Brands to Watch: MAAP; VUORI
Developing Background: Knitted base layer opts for natural fibers, and this trend is extended to middle layer and outer layer in Spring/Summer 2024. Eco-friendly recycled materials are developed to be finer.
Technology: 1.Natural agricultural wastes develop innovative low-impact fibers such as Agraloop Biofibre.
2.Degradable nylon and polyester fibers as InResST degradable nylon and CELYS degradable polyester.
3.Focus on energy-efficient new technologies in every process of yarn production.
Brands to Watch: 4F; SOAR; Under Armor; Patagonia
Developing Background: Anti-UV and cooling performance is the most important need in Spring/Summer. Sport consumers prefer multi-purpose activewear that is anti-UV, cooling, moisture-wicking, fast-drying and body-shaping.
Technology: 1.Regenerated fibers, degradable fibers and natural materials realize the functionality through post finishes.
2. Functional finishes and micro phase-change technologies develop performance yarns.
Brands to Watch: PING; Alo Yoga; Solbari
Developing Background: Three-dimensional knit is introduced from fashion shows to professional sport brands. POP Fashion’s in-depth researches predict that this trend will still be the mainstream in S/S 2024. Jacquard mesh and open jacquard weave allow traditional knits to be more breathable and delicate.
Technology: 1.Feminine fabrics present lace patterns through warp jacquard weaving.
2.Different colorways are combined with basic pique to develop new jacquard patterns.
3. Breathable warp weaving develops jacquard fabrics.
Brands to Watch: NIKE; ADIDAS
Developing Background: Professional sportswear brands are launching collabs with fashion houses to bring an athleisure trend. Pretty and functional printed pieces become the staples.
Technology: 1.The penetration printing on ultralight yoga knit.
2.Stretchy iridescent foil film on lightweight knits.
3.The softness of silver-foil coating explores the post finish of knitted sportswear.
4.Temperature-changing prints
Brands to Watch: PIP PAZ-HOWLETT; CARBON38;LW3EWAS
