Let's talk about the impact of the pandemic on the active wear clothing industry.
The COVID-19 pandemic has triggered a worldwide lockdown and has produced widespread and undisputed changes from March 2020. Two years later, the results of the pandemic are in every sector of every industry. This article analyzes the impact of the pandemic on the global fashion industry and offers advice to businesses on how best to do their jobs.
By understanding the impact of the pandemic, businesses can draw meaningful conclusions about how to progress effectively. Predict what will happen in the future and how to successfully navigate those years after an international pandemic.
The results include updating traditional business models, streamlining operations and enhancing customer propositions. Business models that have been successful for a long time will need to be reconfigured to adapt to an increasingly digital society.
The current impact on the sportswear & active wear industry
COVID-19 is the most significant modern challenge facing the textile and apparel industry and is seen as the "greatest reset in fashion", as government regulations are implemented, people's desires and needs are starting to change, and in-person shopping is the first A group of people affected. Consumers are also starting to feel the burden of layoffs and parenting as the economy wanes. These burdens diminish people's desire to buy luxury new clothes. Of course, casual clothes replaced work clothes.
Home knitting, sewing and embroidery have also increased during the COVID-19 pandemic. Some are making masks from scrap fabrics at home, while others have turned it into a makeshift small business. Changes in clothing during the Great Depression rivaled those in the early months of the pandemic, when a minimalist aesthetic was seen as appealing.
Neutral colors, simple silhouettes and basic pieces are preferred, providing a sense of calm a midst the chaos. COVID-19 has made people rethink how they spend their money, with many opting out of the fast-fashion culture in which they live.
Like the rise of casual wear, sportswear is at the forefront of Covid-19 fashion, specifically active wear. Active wear is defined as "comfortable casual clothing that is suitable for both sport and everyday wear". Consumer behavior has been unpredictable over the past two years, and there is now a need for multipurpose apparel that can follow consumers from one activity to another. These multi-season, versatile clothes are not just for fitness, they have been embraced for many occasions.
Diversity and inclusion have become important to consumers, who use social media to express their opinions and appeal to brands, and to this end, our company is also committed to developing products that combine sports and fashion.
Because of the epidemic, people were restricted from moving in places, which invigorated e-commerce.
The e-commerce space is constantly innovating, which is why online shopping has become so common and trusted by consumers. Whether it’s free shipping and return policies, custom sizing and try-on analysis, or providing personalized recommendations, consumers are increasingly reliant on e-commerce because of its reliability. Our contact with customers has shifted from offline to online.
Everything the pandemic has affected has ultimately reinforced the fact that years of cheap clothing with cheap labor have created an unsustainable situation in the activewear industry. Modern statistics show that the synthetic fibers used in 72% of the world's clothing take 200 years to break down.
When consumers started paying attention to what was going on, they faced a huge backlash, and in response, the new concept of "recycled" was embraced. In circular mode, resources and products are used for as long as possible before being regenerated into new products. Therefore, there is a demand for sustainable economical, environmentally friendly fabrics and recyclable fabrics that are popular in the market.
Although the current epidemic continues, consumers' consumption patterns have changed, and the demand for products ranging from single products to multi-functional products is increasing. To this end, our company will assist brand owners to design multi-functional products to meet the needs of consumers.
Now that the epidemic has changed people's consumption outlook and consumption patterns, what can we do together?
There is a saying in the market: Less is more. This is really suitable for the current environment.
Consumer demand has decreased, and we as manufacturers have to consider something that is multifunctional, meaning two in one. Then in the product development stage, it is necessary to consider its applicable scenarios, which can be worn to work, as well as to drink coffee or go shopping. This multi-functional fabric product.
So in this regard, we have launched fabrics that are suitable for a variety of scenarios. If you are wondering how to design a multifunctional active wear product, please feel free to contact us and we will give you some advice.
