Client Background
The client is a Dubai-based yoga apparel brand catering to fitness enthusiasts and athletes engaged in medium to high-intensity workouts. Their product line includes yoga and activewear, targeting consumers who seek both performance and style. Their price range falls between $35 to $50 USD (equivalent to 125AED to 200AED). The brand places high importance on product quality, especially in fabric selection and design details, working closely with sports apparel wholesale suppliers to ensure the highest standards.
Client Challenge
The client faced challenges in selecting the right fabric and choosing suitable color combinations. Due to the specific performance demands of high-intensity workouts, finding a supplier who could meet their quality standards and understand their design needs was difficult. Their previous suppliers struggled to provide fabrics that balanced comfort with structural support and failed to fully grasp the brand’s market positioning.
SANSANSUN SPORTS Solution
SANSANSUN SPORTS stepped in to provide comprehensive support through our design team. Building upon the client's initial design sketches, we offered professional guidance on both technical aspects and color choices, ensuring that the final product had a more premium look and feel.
We focused on understanding the client’s requirements by guiding them to express their fabric preferences, the target audience, and the intensity of the workouts their customers engage in.
Based on these insights, we recommended our 80100W fabric. This material strikes an ideal balance between comfort and structural integrity, providing excellent support and sculpting properties. The final product seamlessly combined functionality for both workout and leisure settings, offering versatility and multi-purpose use.
Results of the Collaboration
The client was extremely satisfied with the customized samples and shared product trial videos showcasing how well the apparel performed in different workout scenarios.
The client is now in the process of discussing order details, with the collaboration progressing positively.
Client feedback
"SANSANSUN SPORTS provided invaluable guidance in fabric selection. They helped us articulate our preferences by asking about the types of fabrics we liked, the target customer profiles, and the workout intensity required. This allowed them to give us precise recommendations. The 80100W fabric they suggested was a perfect fit, offering both comfort and excellent sculpting properties. The final product works wonderfully for high-intensity workouts while also being suitable for casual settings, making it highly versatile."
Are you facing the chanllenge to build the active wear brand? Welcome to contact us.
From design to delivery,we can give the best solutions to you.
