The fitness clothing market is huge, valued at hundreds of billions of dollars. When consumers participate in fitness, their consumption can be described as varied, including purchasing memberships, applying for cards, purchasing dietary supplements, etc. The most important thing is to purchase fitness clothing.
According to the Future Market Insights report, the fitness apparel market will be valued at US$210.8 billion in 2022; by 2032, the fitness apparel market will reach US$384.8 billion, with a compound annual growth rate of 6.2%.
Fitness clothing has special advantages such as breathability, quick drying, antistatic, heat resistance, and chemical reaction resistance, and it is these advantages that promote the continuous expansion of this market segment.
Fitness clothing has the advantages of breathability and quick drying
Affected by the new crown epidemic, some European and American countries have adopted temporary measures such as emergency store closures and traffic restrictions. Since then, the growing popularity of "smart sportswear" has catalyzed the growth of this market. "Smart sportswear" is sportswear that enhances training, monitors performance and provides real-time feedback.
The Future Market Insights report found that more and more young people are choosing to wear athleisure clothing at work, which has boosted the growth of sportswear sales. In addition, the increase in the participation of young and old people in physical activities has driven an increase in the demand for fitness wear, which has contributed to the future development momentum of fitness wear and brought more opportunities to the fitness wear market.
Increased Sports Participation Raises Demand for Fitness Clothing
With increasing demand for fitness apparel, the US is expected to become an important region for fitness apparel sales. The number of public sporting events in the United States has increased. Fitness wear revenues are also expected to increase in Europe and Asia Pacific, and opportunities in this market are also emerging.
The Future Market Insights report also mentions the following three main points:
Shorts, sweatshirts, hoodies and vests are expected to grow at a CAGR of 4% through 2032;
By 2032, more polyester material products will appear in the fitness wear market;
The US still dominates the global fitness apparel consumer market, accounting for 42.3% of total sales.
Even in Europe, where consumers are less likely to casually wear athleisure, the activewear market continues to expand as public sporting events in Europe become more popular. The fitness apparel market in the Asia-Pacific region is expected to grow the fastest due to the substantial increase in participation in sports activities among young people.
The Asia-Pacific fitness apparel market is expected to have the highest growth rate
In order to remain competitive in the sports and fitness market, brands have started to use various methods to promote their own development, such as launching popular products, forming partnerships with sports clubs or collaborating with other brands. According to the report, establishing long-term strategic partnerships with popular sports clubs is a common way for major brands to promote their own development.
The market for active and fitness apparel will continue to grow exponentially as consumers increasingly embrace athleisure styles. In the future, the market is expected to see more product launches, collaborations between brands, and mergers and acquisitions.
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